Why Brochures Are Still So Effective To Promote Your Business
There are so many cool ways to promote your business like social media marketing, YouTube, SEO (search engine optimization) and many other online and offline techniques. So, why is brochure marketing still so effective?
The answer lies in two general truths. The first is that people still often prefer to have something in their hands that they can touch, feel, save on their desks or shelves and come back to when they are ready. They can save the brochure in case they don’t necessarily need it right there and then, but think that they might make use of it later.
The second reason brochure marketing is still so effective is a little bit more practical. It is that YOU decide who gets the flier, and there are various levels of complexity for how you can decide on, and hone in on the most ideal people to whom to give your brochures. Precisely this hyper-targeting of your potentially ideal clients is what often makes marketing with brochures so effective.